Zuid-Limburg Bereikbaar works together with many different partners to keep the region and its cities accessible. Mobility measures are not only good for avoiding congestion, they also reduce CO2 emissions and help create an attractive, healthy living environment. This, in turn, brings us closer to achieving the ambitions in the Dutch government's Climate Agreement, the provincial Vision for Mobility, and local policy. It creates a situation in which we can join forces to implement the Environmental Vision. It's an integrated approach.
Going greener: smarter individual solutions
We all need to become greener. But how do we do this in a smart way, efficiently, and with respect for everyone's points of view? We believe that an area-based approach can help us become greener faster and build an accessible, liveable, clean, and pleasant city centre. A comprehensive approach is needed if we're going to implement the appropriate measures together, effectively, and at the right time. We want to achieve a high impact by joining forces.
Maastricht city centre
We have a dedicated mobility broker in Maastricht who works together with stakeholders, who could be business owners and business associations, interest representatives (including of residents and visitors), mobility service providers, or local authorities. By aligning supply and demand, we make sure smart, sustainable solutions are tailored to the specific needs of neighbourhoods, districts, or streets. Where necessary, we call on the help of specialists to brainstorm about parking issues, logistic solutions, or behavioural changes. Last but not least, we investigate where government and business budgets can reinforce each other. Working according to our area-based approach, we implement some of the measures laid down in the Municipality of Maastricht's coalition agreement.
How does it work?
In an ideal situation, we start with an area scan. This creates an area profile with specific indications on how to improve accessibility, traffic flows, and reduce CO2 emissions. This analysis also provides insight into what or who has the biggest impact. Together, we identify opportunities for improvements and adjustments to the infrastructure to make it more efficient and sustainable. We also set out short-term and long-term ambitions and objectives in the form of an ‘area agreement’ (‘gebiedsconvenant’). This is our approach, one which is driven by the enthusiasm of stakeholders.
At the beginning of 2019, we rolled out an area-based approach in Maastricht city centre. We're also working on ‘Stad en Spoor’ (‘City and Railways’) This project is investigating the options to create a new cycle path and footpath between the historic city centre and Maastricht-Oost (the eastern part of Maastricht) and turn the city's main railway station into an international public transport hub.
We’re also in talks with the neighbourhood of Randwyck, where we're exploring options for integrated solutions for parking and P+Rs. We’re taking the entire area into consideration, so that we can design a global approach. We’re investigating how various forms of smart and sustainable mobility can jointly contribute to reducing CO2 emissions.
As soon as it turns out that an area-based approach can be a success, we can also apply it to other areas in South Limburg.
The ‘Staat ‘ie goed’ bicycle campaign
Maastricht makes sure it has infrastructure for cyclists, and the main railway station's underground bicycle-parking facility is one example. This means that it is no longer necessary to park bicycles on the street. However, there are still bicycles in front of the station every day. That's why Maastricht Bereikbaar launched the ‘Staat 'ie goed?’ (‘Parked just right?’) campaign in 2018, commissioned by the Municipality of Maastricht. Three large billboards, flyers, symbolic red cards, and conversations during ‘Inkom’ (freshers’ week) and at the main station's parking facility aimed to get people to change their behaviour.
Travel smart to Magical Maastricht
During the busy Christmas period, we once again made sure you could travel easily to, from, and within the city and region. We organized several campaigns for low-cost travel by public transport to the city centre, so that we could keep Maastricht accessible for commuters and visitors.
E-cargo bike: an excellent alternative
At the end of 2017, we launched a trial with electric cargo (e-cargo) bikes. It has since become clear that e-cargo bikes are a great alternative to traditional delivery vehicles. Teaming up with Amsterdam University of Applied Sciences, we’re looking at the added value of using e-cargo bikes for deliveries.